After testing between animated and static images for CTA events, we saw a distinctive boost in engagement wherever we used animations.
Initially, creating these animations took far too long because they were being made frame by frame in Figma.
When I joined the project, I began to use After Effects to make animations much faster — cutting down the time from hours to just a few minutes per animation, as well as making the final deliverables smaller.
I also set up a system so that anyone on the team could use this method, making it easier for all of us to create animations quickly.
