Digital Experience Designer and Strategy Manager, Magnifi by TIFIN
2021 - 2024
Magnifi by TIFIN is a natural language AI assistant and investing platform designed for users to easily discover investments. A Series-D startup with a $800m+ valuation with strategic investors including JP Morgan AM, Franklin Templeton, Motive Partners, and Hamilton Lane.
- Collaborated with the marketing team to design and maintain responsive email campaigns with 100k+ impressions using HTML and CSS across multiple platforms like Mailchimp, Pardot, and SendGrid, increasing click-through rates by up to 20%.
- Spearheaded asset creation for web, app, and email platforms using Adobe Creative Suite and Figma. Incorporated user feedback and usability testing to produce engaging assets, enhancing the overall user experience.
- Actively collaborated with cross-functional teams, including engineering, branding and marketing, using agile principles in a small team setting to rapidly iterate and deliver assets for a cohesive user experience across multiple projects.
- Leveraged and updated the design system in Figma to optimize assets for cross-platform accessibility, ensuring a seamless user experience on mobile, desktop, and apps while maintaining brand consistency.
- Crafted engaging animations and motion graphics for social media and in-app elements using After Effects and Premiere Pro, leveraging original designs and Figma assets to significantly increase user interaction.
- Led the development of custom web applications using PHP and jQuery, including a live webinar update interface, improving customer experience and increasing digital engagement.