After the improvement in engagement using animations in the in-app CTA elements, it was decided to expand the animations to our social feeds.
I began by simply adjusting the previously used CTA animations but then expanded it to the following project:
It started as a static image from Figma, which I then exported and edited to create a correctly layered vector file before animating it in After Effects.
Once the initial animation was completed I turned it into a Motion Graphics template, allowing anyone on the design team to easily create different versions of it.
This allowed a quicker turnaround from idea to deployment across the social media pages, saving time and allowing us to increase relevance.